Here to make your marketing work harder
About me
I’m Elizabeth, a B2B marketing consultant and fractional marketing manager specialising in supporting SMEs, B2B businesses, marketing teams and business leaders create more clarity, consistency and more effective marketing activities that create commercial impact.
With over 20 years of experience across a wide range of B2B sectors, I bring both strategic direction and hands-on delivery, making it easier for businesses to grow sustainably and communicate with confidence.
My approach to marketing is all about being flexibility, purposeful and manageable, not chaotic or overwhelming.
People choose to work with me because I’m:
- Strategic: I help you see the bigger picture
- Practical: I roll up my sleeves and help deliver the work
- Approachable: Friendly, clear and easy to collaborate with
- Reliable: Consistent communication, consistent delivery
What's it like to work with me
When your marketing works, your business grows.
I slot easily into growing teams, whether that’s supporting an existing marketing manager, collaborating with a founder, or acting as the marketing function for a business that doesn’t have one yet.
As a business leader, you need a marketing partner who understands the power of intelligent marketing, and has the experience to deliver results that matter.
The right support will help you:
- Attract the right clients and retain the ones you already have.
- Increase engagement and visibility across your key channels.
- Strengthen your brand’s credibility and refine your messaging.
- Build trust with customers, stakeholders and internal teams.
- Ensure marketing clearly contributes to commercial outcomes.
- Free up valuable time internally.
- Transform marketing into a genuine asset, not a burden.
Get in touch today for a no obligation chat today
Focused marketing drives visibility, engagement and commercial impact
I work closely with SME business owners, leadership teams and marketing teams to bring clarity, structure and momentum to their marketing. These examples reflect how I support businesses across strategy, content, campaigns and ongoing marketing management.
B2B SaaS / Tech
Developed a clearer value proposition and content plan. Strategic direction and hands-on support to improve messaging, content and campaign delivery, helping the team focus on higher-quality leads.
Professional services
Introduced a more structured approach to email marketing and CRM, improving client engagement and creating clearer, more consistent follow-up.
SME manufacturing
Refreshed website messaging and supported campaign delivery, resulting in clearer positioning and stronger customer responses.
Consultancy
Provided hands-on marketing support to bring structure and consistency to day-to-day activity, freeing up the founder’s time and creating clearer priorities.
Supporting on-going marketing projects
Provided hands-on marketing management support, bringing structure, momentum and consistency to day-to-day marketing activity.
Marketing teams
Supported in-house teams with planning, content and campaign delivery, acting as an extra senior pair of hands during a busy growth phase.
Marketing and AI
I use AI as a practical tool to support my work, helping speed up research, planning and content development.
What AI doesn’t replace is strategic thinking, commercial judgement or an understanding of your audience. Those come from years of experience and knowledge.
My role is to filter, refine and apply insight in a way that supports clear decisions, consistent messaging and measurable outcomes.
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